An aspiring UX designer who thinks in product strategy, with enough business exposure to understand why what you build matters beyond the screen. Endlessly pondering on AI/UX interactions and how design shapes the way people understand and trust the products they use.
Jun 2025
A hackathon project that grew into a funded accelerator product. Redflags uses AI to help young adults understand financial contracts before they sign them, turning dense legal language into something they can actually act on.
May 2024
I noticed Grof's app notifications were inconsistent across the product and no one had a clear view of what existed. I started an audit and built a centralised repository that gave the whole team a shared language for the first time.
Aug 2023
Spenmo already had KYB/KYC e-forms for Singapore and Malaysia. As the product expanded into the Philippines, I adapted the form for new compliance requirements and used the opportunity to smooth out the friction points in the existing form-filling experience.
Jul 2023
Spenmo needed to understand how SME finance teams actually handle bill payments before making decisions on features, pricing, and positioning. I supported the design lead in running a structured research programme with accounting heads across 10 companies.
